“Recognition notoriously marks the transition from ignorance to knowledge. Recognising, therefore, is not the same as coming into contact for the first time, nor does it need words: recognition is almost always mute.
And recognising does not in any way mean understanding, as understanding has no role in an act of recognition. The most important aspect of the term “re-cognition” therefore lies in the first syllable, which refers to something that comes before,
a pre-existing awareness that makes the transition from ignorance to knowledge possible. Recognition occurs when an earlier awareness flashes before us, causing a sudden change in our understanding. And yet that flash cannot occur spontaneously;
it cannot flare up without its lost other. The resulting knowledge is therefore different from the discovery of something new; rather, it derives from becoming aware of a yet unexpressed potential.”
Andrea Lerda

The elements in this book were chosen by an automatic algorithm designed to recognize similar images on the web. Taking advantage of the online search engine’s ability to find objects visually similar to images, the algorithm identifies
items for sale most relevant to the instructions provided (specific range of: weight, size, price, and color), automatically purchasing and sending them to the place of the exhibition. The reflection on the theme of the image is one of the central
questions of Francesco De Prezzo’s research, along with the relationship between finished and unfinished work and the narration and negation of visual content. In this project the delegation plays a fundamental role; in fact, the presented objects are
the result of an indirect choice. This aspect reflects the daily operations that we delegate to computers or third-party algorithms. Starting from this utopian delegation, the resulting exhibition speaks to the weight of the relationship between new
technologies and the conception of contemporary image. The automatic visual search, practiced today by many Web search engines, interacts with and modifies our reading of the real, interfering in the gap between represented and physical objects,
inspiration and influence, idea and similarity.

Francesco De Prezzo  Francesco De Prezzo

Francesco De Prezzo  Francesco De Prezzo

Francesco De Prezzo  Francesco De PrezzoFrancesco De Prezzo  Francesco De PrezzoFrancesco De Prezzo  Francesco De PrezzoFrancesco De Prezzo  Francesco De Prezzo